Model wearing a black strapless midi dress with a striped sash

Tops · Dresses · Trousers

Clothes you alreadyknow how to wear.

Three lines and nothing outside them. Clean cuts, fabrics that keep their shape through the wash, and a plain description of how each piece actually fits.

Sizes
S / M / L
On the model
172cm, wearing S
Prices from
£22.50

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Three lines, and nothing outside them. No shoes, no bags, no childrenswear.

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Small range on purpose. These are the three we would put in your hands first.

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Things we would tell you in the shop

Every fabric has a catch. Better you hear it here than after the first wash.

Linen creases.

That is the fabric doing its job, not a fault. Ours is washed before it is cut, so it softens with wear instead of stiffening.

Sequins are spot-clean only.

They sit on a stretch mesh base, so the dress moves rather than armours — but a machine wash will take them straight off.

Rigid denim breaks in.

It does not stretch out, so buy it to fit at the waist on day one. If you are between sizes, take the smaller one.

Close crop of a woven navy and white striped shirt worn with jeans

Photographed as it arrives

No press shots and no retouching past colour correction. What you see is the garment on a 172cm model in size S, in daylight, unpressed.

S, M and L. That is the whole size run.

We would rather carry three sizes we can describe precisely than ten we cannot. Every product page gives the model's height, the size she is wearing, and the measurements that actually change between sizes.

See the full range
Flat lay of a woven bag, a straw visor and sunglasses
Styling props. We do not sell shoes, bags or accessories.